Redeemer – Imperial IPA Beer Label Design
Olde Hickory Brewery’s Redeemer Imperial IPA features a custom beer label design inspired by medieval heraldry, combining the symbolism of a knight’s shield with the bold visual language of vintage propaganda posters. A towering shield and sword form the centerpiece of the artwork, while a stylized crown and angular typography reinforce its commanding character.
The striking contrast of crimson red, steel blue, and ivory gives the label a dramatic presence, with the diagonal Redeemer banner cutting across the composition to create movement and visual impact. Strong geometric shapes and a restrained illustrative style lend the packaging a sense of strength and authority, creating a distinctive identity befitting a formidable 10% ABV Imperial IPA.